20240523-天风证券-传媒：2023年及2024年第一季度传媒行业回顾.pdf
5.85% compared to the same period in 2023. The average sales volume of top-selling books also decreased compared to the same period last year. Short video e-commerce continued to grow, with a year-on-year increase of 31.15%. Textbooks and teaching aids performed well. There are risks in terms of the macroeconomic recovery being slower than expected, stricter industry regulation, and slower-than-expected progress in new technology development.
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